Privacy Policy

Last updated: 23-09-2026

At MAD Skin Labs, we believe that your personal information deserves the same care and consideration as your skin.

This Privacy Policy explains how MAD Derma Lab Pvt. Ltd., operating under the brand MAD Skin Labs, collects, uses, stores and shares personal information when you visit or make a purchase through www.madskinlab.com.

By using our website or purchasing from us, you acknowledge the practices described in this Privacy Policy.

01 — INFORMATION WE COLLECT

When you visit our website, place an order, create an account or contact us, we may collect information necessary to provide our services and operate our website.

Information you provide to us

Depending on how you interact with MAD Skin Labs, this may include:

• Full name
• Email address
• Mobile number
• Billing address
• Shipping/delivery address
• PIN code
• Order and purchase details
• Customer-service communications
• Information you voluntarily provide when reporting a damaged, defective, incorrect or incomplete order
• Information required to process refunds or replacements

Payment information

When you make a purchase, payment information may be processed by our authorised payment service providers.

Depending on the payment method used, this may include information such as transaction details, payment status and relevant payment identifiers.

MAD Skin Labs does not ordinarily store your complete debit-card, credit-card, UPI or banking credentials on its own servers.

The handling of payment information is also subject to the privacy policies of the relevant payment service provider.

02 — INFORMATION COLLECTED AUTOMATICALLY

When you browse our website, certain technical information may be collected automatically.

This may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Time zone
• Pages visited
• Products viewed
• Referring pages or websites
• Date and time of visits
• Website interaction and usage information
• Cookies and similar technologies

We refer to this broadly as Device or Usage Information.

We use this information to help operate, secure, analyse and improve our website and customer experience.

03 — COOKIES & SIMILAR TECHNOLOGIES

MAD Skin Labs may use cookies, pixels, tags and similar technologies to help our website function and to understand how visitors interact with it.

Cookies may be used to:

• Keep your shopping experience functional
• Remember preferences
• Maintain your shopping cart
• Understand website traffic and usage
• Improve website performance
• Measure marketing campaigns
• Support relevant advertising, where applicable

You can manage or disable cookies through your browser settings. Certain website features may not function properly if essential cookies are disabled.

Where required by applicable law, we will seek the necessary consent before using non-essential cookies or similar technologies.

04 — HOW WE USE YOUR PERSONAL INFORMATION

We use personal information for specific purposes connected with operating MAD Skin Labs and providing our services.

These purposes may include:

Processing your orders

To:

• process and confirm purchases;
• arrange payment;
• prepare and dispatch orders;
• deliver products;
• provide invoices and order confirmations;
• provide shipment tracking information.

Customer support

To:

• respond to enquiries;
• resolve delivery issues;
• process cancellation requests;
• investigate damaged, defective, incorrect or incomplete orders;
• process eligible refunds and replacements.

Website improvement

To understand how visitors use our website and improve its functionality, content, performance and overall customer experience.

Safety and fraud prevention

To help identify, prevent and investigate fraudulent, suspicious or unauthorised transactions and activities.

Communications

To send transactional communications such as:

• order confirmations;
• payment updates;
• shipping and delivery notifications;
• customer-service communications;
• important information relating to your account or purchase.

Marketing

Where permitted and where applicable consent or another lawful basis exists, we may use your contact information to send information about:

• new product launches;
• MAD Skin Labs updates;
• offers;
• campaigns;
• products or services that may be relevant to you.

You can opt out of promotional communications at any time.

05 — WHEN WE SHARE YOUR INFORMATION

We do not sell your personal information.

We may share limited information with trusted service providers where it is necessary to operate our business and provide our services.

Depending on our actual technology and service setup, these may include:

Payment service providers

To securely process payments and transactions.

Shipping and logistics partners

To deliver your order. This may require sharing information such as your name, phone number and delivery address.

Technology and website providers

To host, maintain and operate our website, shopping platform and related services.

Communication providers

To send transactional emails, SMS, WhatsApp messages or other customer communications where applicable.

Analytics and marketing providers

Where used, we may share certain website or device information with analytics or advertising service providers to understand website performance and marketing effectiveness.

We will only list specific third-party providers on this policy where MAD Skin Labs actually uses those services.

We may also disclose personal information where required or permitted by applicable law, regulation, legal process or lawful governmental request, or where reasonably necessary to protect our rights, customers, website or business.

06 — YOUR INFORMATION & THIRD-PARTY SERVICES

Some services used by MAD Skin Labs may process information independently under their own privacy policies.

For example, payment processors, logistics providers, analytics platforms and website technology providers may have their own privacy practices.

Where applicable, we recommend reviewing the privacy policies of those providers before using their services.

07 — MARKETING COMMUNICATIONS

We may occasionally send you information about MAD Skin Labs products, launches, offers or other updates.

You can stop receiving promotional communications at any time by:

• using the unsubscribe option provided in an email; or
• contacting us at support@madskinlab.com.

Please note that even if you opt out of marketing communications, we may still send essential transactional or service-related communications relating to your orders or account.

08 — DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• fulfilling orders;
• providing customer support;
• maintaining transaction and business records;
• resolving disputes;
• preventing fraud and misuse;
• complying with applicable legal, accounting and regulatory requirements.

Where personal information is no longer required for a legitimate purpose or legal obligation, we will take appropriate steps to delete, anonymise or otherwise dispose of it in accordance with applicable requirements.

09 — HOW WE PROTECT YOUR INFORMATION

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, misuse, alteration, disclosure, loss or destruction.

However, no method of electronic transmission, storage or internet communication can be guaranteed to be completely secure.

For this reason, while we take reasonable precautions to protect your information, we cannot guarantee absolute security.

We will never ask you to share your password, OTP, card PIN or complete banking credentials through an unsolicited email, phone call or message.

10 — YOUR PRIVACY RIGHTS

Depending on applicable law and the circumstances of processing, you may have rights relating to your personal information, including rights to:

• request access to information about your personal data;
• request correction or updating of inaccurate or incomplete information;
• request deletion or erasure where applicable;
• withdraw consent where processing is based on consent;
• raise a grievance regarding the processing of your personal information.

The DPDP framework expressly provides for rights including correction/erasure and grievance redressal, subject to its applicable provisions.

To exercise an applicable right, contact us using the details provided below.

We may need to verify your identity before processing certain requests to protect your information from unauthorised access.

11 — CHILDREN'S PRIVACY

Our website and services are intended for individuals 18 years of age and above.

We do not knowingly seek to collect personal information directly from children.

If you believe that a child has provided personal information to us without appropriate authorisation, please contact us so that we can review and take appropriate action.

12 — INTERNATIONAL DATA TRANSFERS

MAD Skin Labs primarily operates in India.

However, some technology, payment, analytics, hosting, communication or other service providers we use may process information from locations outside India.

Where personal information is transferred or processed outside India, we will take appropriate steps as required under applicable law.

13 — THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, platforms or services.

These websites operate independently from MAD Skin Labs and may have their own privacy policies and practices.

We encourage you to review their privacy policies before providing them with personal information.

14 — YOUR CONSENT

Where applicable, we may request your consent before collecting or using personal information for a particular purpose.

Where processing is based on consent, you may withdraw that consent through the available mechanism or by contacting us.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

The DPDP Rules, 2025 require privacy notices to be clear, standalone and understandable, including an itemised description of personal data and the purposes for which it is processed.

15 — CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

• our business practices;
• our website or services;
• technology;
• applicable laws or regulations; or
• the way we process personal information.

The updated policy will be published on this page with a revised “Last Updated” date.

We encourage you to review this page periodically.

16 — CONTACT & PRIVACY GRIEVANCES

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or wish to raise a privacy-related grievance, please contact us:

MAD Derma Lab Pvt. Ltd.

Brand: MAD Skin Labs

Address:
Plot No. 337, Business and Industrial Park, Phase 2
Chandigarh – 160002, India

Email: support@madskinlab.com

Phone: +91 976-976-3488

Customer care hours:
10 AM – 6 PM IST, Monday to Saturday